As more companies commit to long-term positive societal impact, how will the landscape change in the coming year?
Five years ago, as cause marketing and corporate citizenship had become widely-accepted corporate strategies for giving back, vanguard brands were exploring ways to further deepen their engagement with society. Today, it’s well understood that without a healthy, sustainable society, we won’t have a world in which to do business. Tomorrow, we hope more companies choose to be heroes.
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